AR Magic Carpet

JeeEun Jang
Nov 2, 2023
3 min read

A Study on the Development of AR Learning Content Based on Service Design, 2019

Role: Service Design PM

Content development: Envisible

Content format: Carpet, Augmented Reality

We designed Magic Carpet so that children can carry their precious childhood memories with them as they grow up — just like we did. Magic Carpet is not an ordinary playmat; it is a smart playmat enhanced with educational AR games, created for the next generation of learners. With its interactive AR features, Magic Carpet allows multiple children to explore and learn together, transforming playtime into a shared and meaningful learning adventure.

Turn Playtime into a Global Adventure

Can you spot all the animals on the mat?When children look at the playmat through our app, they’ll discover many more animals hiding in every corner of the world.The app gives children missions to find animals that represent different regions, encouraging them to explore the world through play. As they embark on this animal treasure hunt, they naturally learn geography and the cultures of countries around the world — without even realizing they’re studying.

Learning Through Play with a Wheel-Mounted Smart Device Holder

Children can explore the content by rolling a wheel-mounted smart device that includes a holder for a smartphone or tablet PC across the carpet illustrated with the world map. They follow on-screen directions to search for animals hidden across different regions of the world. Each animal appears through engaging storytelling, keeping children curious, focused, and fully immersed in the experience.

The animal treasure hunt comes in various difficulty levels. Once your children complete a mission, they will be given a more challenging one. Not only will the game keep them busy for a while, but it will also provide them a sense of achievement.

Research and Development

A Study on the Development of AR Learning Content

Based on Service Design, 2019

This study is aimed at developing a self-directed and interesting AR learning content based on the service design methodology that preschool learners can utilize on their own without the help of parents. The development of AR learning content was accomplished based on four stages of the double diamond model, the most commonly used in service design. In the Discover phase, learner observation, interview with parents, and deriving of seed ideas were conducted. In the Define phase, problems were defined based on seed idea analysis, stakeholder map, persona, and customer journey map. During the Develop phase, we developed a prototype and conducted an expert assessment and usability evaluation. 10 experts in the field of education and educational technology conducted the assessment, and the usability evaluation was implemented on 19 children and their parents. Based on the results of the assessment, the AR learning content was revised and the service blueprint was developed. During the Deliver phase, we designed a business model canvas to confirm the viability of the content in the education field. It is meaningful that this study explored strategies for improving the quality of AR learning content development by designing and organizing every interaction among learners and parents who are actual users of AR learning content, as well as experts and developers in related fields. We hope that this study will be the foundation for analyzing and designing experiences of learners and stakeholders in developing AR learning content.

Introducing Our Kickstarter Debut

Expanding the Magic Carpet Series

After successfully launching the world-map version, we went on to develop a wide range of Magic Carpet themes — including cities and cars, Korean and English alphabets, math operations, and space exploration.